Creating Persuasive Speech & Media: Secrets from Jung, Erickson, Lakoff & Bernays
Writers, Screenwriters, Filmmakers, Performers, and other Creative Minds can learn a lot about engaging and persuading the Unconscious Mind from Carl Jung, Milton Erickson, Edward Bernays and George Lakoff. This primer on their persuasive communication techniques delivers skills you can put to immediate use in your speech and media. It comes with a workbook you can print for use offline.
This is a very empowering and important pair of resources for you if are a writer, screenwriter, playwright, producer, graphic artist, animator, PR professional or other media entrepreneur who wants to be able to understand and influence, individual and mass behavior through speech and media. It introduces you to ways in which media makers have quickly, intentionally, and persuasively created change.
What you learn will make your projects more persuasive and impactful, your ads more effective, and your own creative journey more fulfilling.
You will learn:
How Jung's insights into the Self, Ego, archetypes, personas, myths, and the collective unconscious can empower you to understand and communicate with individuals and mass audiences on an intuitive level.
How Erickson's use of stories made him one of the most effective therapists the world has ever known, allowing him to cure mentally-ill people who had been unsuccessfully treated for years in a matter of hours through verbal and non-verbal communication.
How Bernays' work in mass communication, advertising, and propaganda remade the world as you know it, and the specific techniques he used to make his objectives.
How Lakoff's work in cognitive linguistics, and his understanding of frames, has made mass persuasion easier to undertake and much easier to identify.
Powerful concepts and terms that will change how you view human communication, mass media, political speech, and propaganda.
We'll cover some of the most effective tools that political professionals, advertisers, psychologists, teachers, religious leaders, and successful media makes use everyday to entertain, persuade, transform, and educate people.
Questions? Please reach out to firstname.lastname@example.org.
Note there are no refunds for this event because the workbook and instructions on how to attend the live event are distributed immediately after you order.