How to Write & Distribute Effective Press Releases
Press Releases are one of the best ways for you to build your audience, acquire customers, and get long term positive exposure for you and your projects. Learning how to write effective press releases to achieve a wide variety of goals doesn't take long, and it can have a profound impact on your career as a creative professional.
How to write a variety of press releases to achieve a variety of objectives, including specific formulas that make writing press releases easy.
How to find live journalists who may be interested in sharing your release with their readers.
How to ensure your press release is of the maximum possible interest to readers, writers, editors and those you may want to work with going forward.
Why press releases, distributed correctly, are so incredibly effective at selling your work from both a short term and long term perspective.
How the science of PR has changed in the last few years and how you can take advantage of those changes.
Why correctly written and distributed press releases are effective at making Google send customers to your website based on keywords related to you and what you sell.
This is an important workshop for anyone who needs to make sure they are easily, quickly, and often found by those who have an interest in the kind of work they do.